Corporate Identity:
This refers to a company's name, logo, tagline -- its visual expression or its "look."

Corporate image is the public's perception of a company, whether that perception is intended or not.

Corporate branding, by contrast, is a business process -- one that is planned, strategically focused and integrated throughout the organization. Branding establishes the direction, leadership, and clarity of purpose, inspiration and energy for a company's most important asset, its corporate brand.

Corporate Branding conveys the essence, character and purpose of a company and its products and services. It's the heart and soul of the brand from which all outward expressions emanate. When effectively managed and communicated, the Corporate Branding has tremendous power.